Intuition & Success


The Success Strategy no one talks about

If you ask successful people how they became successful, they would probably say, hard work, focus on the goal, determination maybe some luck, and the more humble would say with the help of others. Dig deeper though, and you begin to hear a different story.

That is what happened when my colleague (Sunil Godse) and I asked people about the role of intuition in their life for our upcoming book, GUT! What It Is, How to Trust It, How to Use It. We met with CEO’s military personnel, small business owners, musicians, a comedian, a surgeon, television personalities, entrepreneurs, and so on.

It turns out that most of the 50 or so people we talked with have used their intuition throughout their lives. Only one person didn’t believe intuition was anything more than strategic reasoning. 

Just for the sake of this article we can define intuition as a message that comes from within via a feeling in the body. The message can emanate from the stomach region, the heart, or even the head but cannot be easily explained away using logic and reason. The person knows what to do, yet may not be able to explain how they know.

This experience of knowing the right answer yet having a hard time explaining how you know is pretty common amongst the people we met. Like the owner of a $100 million auto-parts company, who contrary to all of his advisors invested $10 million in advanced manufacturing techniques because he knew it was necessary. Or the entrepreneur who, now retired, shared how his intuition played a significant role in every single company he bought and grew, even though most of the businesses he ran he had no prior experience. He sold his last business for $30 million.

The challenge is overcoming the natural skepticism within yourself that may not want to believe there is information you can regularly tap into which seems to be outside of experience and reason. There can exist a battle of wills with the non- intuitive side of ourselves winning out more often than not (even if we believe in intuition). That is until proof can be shown otherwise or regret takes over when we realize the mistake we made by not listening to our intuitive self.

Is intuition fool proof? Well even the seasoned veterans will say that it needs to be reinforced with strategic thinking, but they would also say: “they made more mistakes not relying on it.”

So how do we bring more of it into daily life?

  1. Be aware of the internal indicators of intuition. Know the internal signs of how and where intuition manifests for you?
  2. Listen to it. Listening to it means deciphering the message.
  3. Trust it. You may hear it, but do your trust it? This is where you need to let go of your natural doubt that exists until proof is overwhelming and you give up fighting it.
  4. Act on it. As you get better at using intuition you will notice the time between decision and action gets shorter.

With careful following of these four simple steps, you can tap into more of your mind’s potential and achieve more.